EdCamp NYC has been happening at schools around New York City since October 2010. I am happy to assist in organizing the event that Karen Blumberg organizes – sometimes multiple times in the same year. Some years I just hit a session or two. Today I went to all three sessions at our EdCamp hosted at The Mandell School. It began at 9am and finished at 1pm. Those who chose to go went on to Dazzling Discoveries to play in their makerspace and eat lunch. I am making this into three posts so they don’t get too long.
Session 1: 10-10:45 – How to Write a Killer Tweet
Hosted by Lisa Nielsen
Lisa shared her observations on what makes a tweet retweetable and likable. We looked at a tweet and gave some thought as to why it might have been retweeted 696 times and liked 597 times (as of this post). The interesting thing is that I’ve been coming to these thoughts as I participate in #CatholicEdChat. I began to wonder why some comments resonated more than others in the chat.
If you take a look it has an image, multiple popular hashtags, tags some individuals (* see caution below), and has a link.
The tweets that really catch eyes in #CatholicEdChat have images. I started noticing that Ken Willers often has retweets during chats and I think it’s because in a fast moving chat words flow by while an image (tied to the content whether inspirational or humorous) makes you pause.
I started trying to include a lot of images when I share posts in my @RCANInst account. It is a fairly new account and doesn’t have that many followers but I’ve been giving images a try. In that particular account, I’ve been tagging many tweets with #rcantech and #rcanstem – not so much to gain traction on the post as to make them postable on a wiki and Google+ group. I wanted to share what was going on with instructional technology easily.
Another thing I mentioned is that I use goo.gl to shorten links. This helps me to see what kind of traction the tweet is getting. I tend to also post the same information on a Facebook page and a Google+ Community so it rolls up the stats for me.
Lisa noted that you can get stats for a tweet by clicking the little bar graph icon under a tweet (see image below) but I had found that you don’t get that image until the account has a certain amount of followers (just an observation).
She also shared the Analytics option on the account drop down in Twitter. I hadn’t paid attention to it before.
I have to pay more attention to this.
One interesting side note was a question from one of the attendees on how to not be overwhelmed by the stream of tweets in your account. If you use Twitter you tend to want to read everything when you are just starting out. It is easy to get frustrated fast by all the tweets. Hadley Ferguson was in the session and she liken it to stepping into a waterfall. She just steps in when she has some time. That said, as the Executive Director of the EdCamp Foundation, she has to keep an eye on tweets to EdCamp and the edcamp hashtag. Lisa shared Tagboard as a way to watch tweets to a tag in a more Pinterest-like way. Tony Sinanis mentioned creating and using Twitter lists to be able to concentrate on the people you want to pay attention to.
*Starr Sackstein did suggest prudence in tagging others in a a tweet. I have a similar feeling. If you tag someone they may feel a certain guilt in not responding, retweeting, or liking a post. If you tag someone with thousands of followers and great numbers of people tag those same people, we won’t be doing that popular someone a service.